# GTM Panda

> Buyers stopped starting on Google. AEO is becoming a real discipline, and the teams who build their own tools are pulling away. I write about AI, SaaS, and the GTM playbook, while it's still being written.

Written by Harsh Pandey, Growth & AI. I lead growth at a SaaS startup: inbound, outbound, and the software underneath both. Before that I ran growth at CleverX and built a content agency that worked with brands like Disney+ Hotstar and LG. I'm an AI nerd who lives inside LLMs and builds the tools most GTM teams still wait a quarter for.

## Writing

- [Buyers stopped starting on Google](https://gtmpanda.com/buyers-stopped-starting-on-google) — The first move of a B2B purchase used to be a search box. Now it's a question asked to a model, and if you're not in the answer, you don't exist. (AEO/GEO, 2026-08-20, 7 min)
- [The moat isn't the model](https://gtmpanda.com/the-moat-isnt-the-model) — Everyone building on frontier models is renting the same engine. The defensibility was never going to live in the weights, and knowing where it does live changes what you build. (Opinions, 2026-08-11, 6 min)
- [Non-determinism is the design problem nobody plans for](https://gtmpanda.com/non-determinism-is-the-design-problem) — Ask a model the same question twice and you get two different answers. Most AI products are built as if that isn't true, and it quietly breaks them. (AI Models, 2026-08-04, 5 min)
- [An evening, not a quarter of roadmap](https://gtmpanda.com/an-evening-not-a-quarter-of-roadmap) — Most of what I ship at work used to require an engineer and a place in the backlog. Now it needs a night and a clear head. That collapse changes what a team even is. (AI Tools, 2026-07-30, 5 min)
- [Pricing is a product decision](https://gtmpanda.com/pricing-is-a-product-decision) — Most teams treat pricing as a spreadsheet exercise bolted on at the end. It's actually the sharpest statement of what your product is for. (SaaS, 2026-07-21, 6 min)
- [A million emails a day without the internet hating you](https://gtmpanda.com/a-million-emails-without-the-internet-hating-you) — Outbound at real volume is a deliverability problem wearing a copywriting costume. What I learned running an engine at seven figures a day. (Startups, 2026-07-14, 6 min)

## Full text

Every post in full, as one plain-text document: https://gtmpanda.com/llms-full.txt

## Contact

Harsh Pandey on LinkedIn: https://www.linkedin.com/in/harshpandey37826